The F1 Social Media Index is a league table of the 11 F1 race teams involved in the 2013 FIA Formula One World Championship, ranked according to the best use of social media by the teams’ official club channels.
Published annually by PR and social media agency Umpf with partners William Hill, the table is compiled by measuring the performance of each team based, not just on our custom algorithm, but research from a team of nine people who looked at eight social networks, as well as a panel of four judges who presided over the results.
Well done to Lotus who claimed overall top spot– see case study below -- and congratulations also go to the Williams and Red Bull teams who claimed second and third places respectively.